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Client story · Presto Frame & Moulding · Bethel, CT

From an old search page to a full ordering system.

Presto is a 4th-generation family business that sells picture frame mouldings to frame shops across the country. Their customers ordered by phone from a website that hadn't changed in years. Here's what we built.

Since 1944family-run, 4th generation
1,200+products online with photos
Real priceswith Presto's own discount rules
Weeksnot months, to build
Before → after

Drag to compare.

Same business, same products. Slide the handle to see what it was and what it became.

Presto's original website homepagePresto's new website homepageBeforeAfter
The transformation

What it started as. What it became.

Before

  • A website built years ago in old desktop software
  • A search box with no photos and no prices
  • Every order taken by phone
  • No customer accounts or order history
  • Clearance stock buried on a separate list
  • Hard to use on a phone

After

  • A modern, search-first catalog that works on any device
  • Every moulding with photos, sizes and real prices
  • Customers order online, 24/7
  • Customer sign-in with order history
  • A live clearance warehouse with quantities on hand
  • A staff admin to run orders and customers
Everything we built

Features customers see.

Presto catalog with filters
01 · Catalog

Search-first catalog

821 mouldings with photos. Search by item number or description, then narrow by width, colour and look. Customers find what they need in seconds instead of calling.

Presto item page
02 · Product pages

A page for every item

Sizes, price, an order button, sample requests, and a "try it in a frame" preview.

Presto ovals and circles
03 · Ovals & circles

390 shapes, searchable

Ovals, circles and fans by finish, shape and size, with the same easy ordering.

Presto clearance warehouse
04 · Clearance

Clearance warehouse

262 discontinued and overstock mouldings with today's clearance price and the footage left on hand.

Presto new customer sign-up
05 · New accounts

New customer sign-up

Frame shops apply online and the office sets them up, often the same day.

Presto frame studio
06 · Frame studio

See it framed

Upload a picture, pick a moulding and mat, and see it framed using real photos of Presto's mouldings.

Presto virtual display wall
07 · Display wall

The trade-show wall, online

Customers walk Presto's display wall from their own shop: drag to look around and tap any corner sample to order.

Behind the scenes

The parts that save them time.

The things customers never see, but that make the business run smoother.

$

Their real pricing rules

2026 price lists with Presto's own volume discounts, packing charges and length vs. chop pricing, worked out automatically.

📏

Footage calculator

Enter a frame size and it works out the footage from Presto's own chart, so orders come in right.

👤

Customer sign-in

Customers sign in with their account and see their order history. Forgot your ID? Look it up by email or business name.

🧾

Orders straight to the office

Every order and message is emailed to staff the moment it's placed, ready to pick and pack.

📦

Staff admin

Order status, staff notes and printable picking sheets, plus a customer list of 673 accounts they can search, add to and update.

🎁

Free samples, with guardrails

Corner samples order as $0 lines. Large sample requests from new accounts are flagged for review automatically.

How we worked together

We started with a call to learn how Presto actually works: how they price, ship and handle samples. Then we built it in rounds. The owners sent changes by text and saw them live, usually within a day. Everything uses Presto's real products, real prices and real rules, so it fits the business instead of forcing the business to fit a template.

Have something like this in mind?

If it runs on paper, a spreadsheet or an old website, we can build it.

Book a 15-min call →